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Usually when you hear the word “drama,” unless you’re an actor it’s not a good thing for you. When you’re an investor, drama is almost always the last thing you want. Of course, that rule goes out the window if the drama helps you sell properties at top dollar, which is where a Los Angeles real estate agent is cornering his market. The agent, named Ben Bacal, is making drama-full headlines for his soap-operaesque videos that he uses to market his properties online.

“I worked in the film industry before selling real estate,” Bacal told the Hollywood Reporter in a recent interview. He added that his videos are designed to “entertain people with storytelling while showing a house,” which draws “more eyeballs…to that property.” His property videos have been generating a large amount of buzz online among buyers as well as within the industry, making Bacal a big fan of drama.

The agent doesn’t just snag buyers, either. His videos are garnering him clients selling their homes as well. The most recent video was actually written by the couple selling the home and they star in the production. Although they’re not splitting up in real life, the storyline for the property features a man coming home and walking slowly through his house before approaching his wife and telling her he wants a divorce. Then, the wife also traverses all of the rooms of the $4.5-million mansion.

That particular film cost about $20,000 to produce, but the potential benefits of such a large sale make the production costs reasonable. Bacal has also used his “property drama” approach to sell a $48.5-million Bel Air home, and another film, tentatively titled “The House Nazi,” about a difficult seller, is currently in production.

Lesson Learned:

Evaluate your cost-benefit ratio and don’t be afraid to get creative. Not everyone can produce 10-minute “property dramas,” but every investor has unique talents that can benefit their business.

Point to Ponder:

What unique insights and talents could you leverage for your real estate investing business? Tell us about them!

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About the Author

Carole Ellis is the host of Real Estate Investing Today, a popular 9-minute daily podcast focused on educating real estate investors about the important topics that will make their investing SAFER, FASTER, and MORE PROFITABLE. She's also the editor of the Bryan Ellis Investing Letter. She has more than a decade's worth of experience in and reporting on the real estate industry and, additionally, has written dozens of courses on the topic. Carole lives in Kennesaw with her husband, Bryan, and four children. She believes wholeheartedly that your best investment is always your OWN education.

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