THIS DECOR DECISION sells more than one in every 10 homes OVER MARKET VALUE | Episode 45

What if installing a certain item of décor in your home would substantially increase your likelihood of selling your property OVER MARKET VALUE? I expect you’d be racing to crack out your screwdrivers and drills! I’m Carole Ellis and I’ll tell you exactly what you need to hang in your home to get that price bump today, in episode 45.

Can you believe it? A SIMPLE décor decision (one that you can make in five minutes and install over the weekend, by the way), makes homes that have it far more likely (more than one in every 10 in fact) to sell OVER MARKET VALUE  – oh, and faster to boot! I’ll tell you all about this magic amenity in just a minute, but first I want to take 30 seconds to mention something that could be a “magic ticket” for real estate investors but a nightmare for YOUR PARENTS. Before you start having teenage flashbacks, don’t worry. This is actually a scary scenario for seniors in America today because there is a HUGE HOUSING SHORTAGE for the aging demographic, and it’s only getting worse. Want to know how to help your parents and leverage this situation to your investing profit advantage? Check out the whole story, “SCARY NEWS for seniors seeking housing” at in our news and networking section.

Now, back to, installing that price-bumping addition to your sales price…

According to Zillow (yes, they’re at it again and I LOVE IT!) certain keywords in real estate listings not only are associated with far, far more listing views than identical listings without those keywords, but those keywords are ALSO associated with substantially higher sales prices on the properties that boast them. The biggest price bump? Wait for it…

Listings with the term “BARN DOOR” in them. Now do we mean “Shut the barn door, this listing is fabulous!”? Well, no. We mean that a disproportionate number of properties with barn doors, those large, sliding, rustic-looking doors that are popular in many trendy homes these days, sell for substantially higher amounts more than their counterparts without them. Specifically, 13.9 percent of homes with this decor addition sell for over market value. This was particularly true out west, such as in metro areas like Phoenix, Arizona, where the style is extremely popular.

Barn door décor may sound complicated, but according to our local Lowe’s, the process is actually pretty simple and you can install a sliding barn door in place of a conventional single door using stock options and fairly basic tools. Of course, if you want to get really authentic, you’ll have to go out, buy an old barn door, repurpose and refinish it, and then install it in a custom doorway, but most homes with barn doors actually have the stock options that have been custom finished or outfitted with custom hardware to fit the rest of the décor in the home.

So for a fairly small amount of work, you could reap big rewards when you sell your property! This move is not only a potentially good one for homeowners, but also for investors looking to make their property stand out in listings and also at showings. Want to know other “Five Percent Plus” keywords identified by Zillow as being associated with selling higher than market price? I’ve got you covered! Check out the complete list in the REI Today Vault at Not yet a member? No worries! just text REITODAY no spaces, no periods, to 33444 and I’ll provide you with fast, immediate access to all sorts of great trainings, news coverage, interviews, and lot more timely information that will help make your investing safer, faster, and more profitable.

And remember, when you do that, you’ll also be able to GROW YOUR NETWORK by interacting with me and your fellow listeners to REI Today… so stop by to ask questions, make comments and network with other investors across the country. Text REITODAY no spaces no periods to 33444 or head over to right now.

REI Nation, thanks for listening in and always remember this:

Your best investment is your own education.

About the Author

Carole Ellis is the host of Real Estate Investing Today, a popular 9-minute daily podcast focused on educating real estate investors about the important topics that will make their investing SAFER, FASTER, and MORE PROFITABLE. She's also the editor of the Bryan Ellis Investing Letter. She has more than a decade's worth of experience in and reporting on the real estate industry and, additionally, has written dozens of courses on the topic. Carole lives in Kennesaw with her husband, Bryan, and four children. She believes wholeheartedly that your best investment is always your OWN education.

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