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Could a simple picture launch dozens and dozens of profitable and productive wholesale deals? It can, and it did. In fact, this picture is currently playing a HUGE role in turning around one of the toughest and but most potential-filled markets in the country. I’m Carole Ellis, and I’ll tell you exactly what that picture shows and how you can get access to it in today’s episode 4 of REI Today.


Today, we’re going to reveal one highly proliferate investors’ CRAZY SIMPLE SECRET to getting great deals, and then, while we’re at it, I’m going to expose this guy’s “sweet spots” in his local market: the areas where the deals are nearly guaranteed to sell fast and high. Obviously, no one is making any promises because we can’t, after all, but this guy has been working in one of the country’s toughest markets, DETROIT, MICHIGAN, since 2013, and he’s been blowing his competition out of the water in large part thanks to a simple decision he made in his marketing.

And speaking of Michigan, that state is featured on a VERY IMPORTANT LIST right now. It’s number 12 on the top states for job creation in the nation! Great news, right? Well, there’s a little bit more information in the fine print, and you’ve got to read the little, tiny words to get the real scoop on what this list means for your investing. Don’t worry, though, we read every letter of it, and we’ve exposed all the hidden details that make this list both a treasure trove of real estate investing potential and an undercover key to some scary, scary info about allegedly “hot” markets in our News and Networking section at REI.Today. Check it out before you buy into the “hype” so many in the REI space are selling.

So now let’s get down to the good stuff. What’s this magic picture? Well, I’ll let you take a guess, first. Here’s a hint: it’s something everybody wants more of. Got your guesses ready? Okay, here we go: It’s MONEY! We all want to make it, keep it, spend it, and give it away to causes about which we’re passionate. Most people just plain can’t ever get enough of it. But regardless of your personal feelings about money, if you see a picture of it, you pay attention! And that’s where this genius advertising move comes in.

Theo, our “guy on the ground” in Detroit, puts a picture of a dollar bill on just about every bandit sign he posts. Why? Well, as Theo puts it, “People like money, need money, and want money,” and that’s pretty much universal. So when Theo is looking for properties, he throws those dollar-signs out there, literally, along with one of several headlines, the word “cash,” and his phone number. The motivated sellers (that’s right, those golden keys to successful real estate) literally line up so he can start doing their deals. And when he asks them what got their attention, it’s always the same: that dollar bill.

So what can you learn from Theo and his cash money right here and now? Well, several things:

For starters, give the people what they want! Specifically, give the people whose attention you want something that they want to pay attention to! For Theo, that something turned out to be a plain old dollar bill, and in the last two years that dollar bill has translated to more than two deals every month and countless leads.

Second, tell the people what YOU WANT. Theo’s business is high-profit and high-volume because he doesn’t mess around. Once he has your attention, he lets you know what he wants: your information – IF AND ONLY IF – you have a home that you want to sell fast, for cash. Period. “Always include the word cash,” he told me in our interview, which, by the way, is in the REI Today Vault waiting for you right now. If you’re not already an REI Today member, text REITODAY no spaces no periods to 33444 and I’ll send you the passcode so that you can access Theo’s interview and lots of other great information and real tools that you can start using TODAY to make your real estate business more profitable and more productive.

Finally, get in front of the people the market wants! In my opinion, this might be the best insider information you can get and Theo gave it to REI Today and, by extension, YOU, for Free, just because you’re part of the REI Nation. In Detroit, there are certain areas of town that, in Theo’s words, are “highly exclusive.” He means that properties in these areas sell high and sell fast. So Theo puts that magic picture in front of homeowners in THESE areas, and, as a result (sure, you may be thinking this is simple, but you’d be shocked at how many investors don’t do it), Theo gets his leads, his awesome leads, by the way, from homeowners in these areas. Wondering what the areas are? Well, get ready. You probably won’t be surprised to learn that the list of Detroit’s Sweet Spot Secrets is…In the REI Today Vault! Don’t have access, text REITODAY to 33444 to get that code right now. I’ll give you a hint, though. Theo looks for homeowners who have a very special set of skills, because these homeowners tend to live in the sweet spots…Can’t stand it? Text REITODAY to 33444 right now.

Now, I have some great news for you before we conclude this episode. I’ve talked a lot about how a real real estate investor is making real profits in Detroit, Michigan, and I’ve even shared some of his secrets to success with you. Wouldn’t you like to hear the whole interview for yourself? Well, like all of our REI Today exclusive content, that interview, in its entirety, is stored in the REI Today Vault and, if you missed it, you can access that Vault just by texting REITODAY no periods no spaces to 33444 or visit REI.Today/vault right now. Theo also gave us our very own copy of his “magic picture” bandit sign for REI Today listeners to copy if they wish. One of the best things you can do if you want to be successful is copy successful people, so be sure to check that out as well.

And remember, when you do that, you’ll also be able to GROW YOUR NETWORK by interacting with me and your fellow listeners to REI Today… so stop by to ask questions, make comments and network with other investors across the country!  Just text the word REITODAY with no spaces or periods to 33444 or visit REI.Today/vault right now for your free membership.

Thanks for listening in.  Be sure to listen in to Episode #5, where you’ll learn about something that is, quite frankly, just a little bit SPOOKY. .  It’s available right now on iTunes, Stitcher and at REI.Today, so get it right away!

REI Nation – always remember this:  Your best investment is YOUR OWN EDUCATION!

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About the Author

Carole Ellis is the host of Real Estate Investing Today, a popular 9-minute daily podcast focused on educating real estate investors about the important topics that will make their investing SAFER, FASTER, and MORE PROFITABLE. She's also the editor of the Bryan Ellis Investing Letter. She has more than a decade's worth of experience in and reporting on the real estate industry and, additionally, has written dozens of courses on the topic. Carole lives in Kennesaw with her husband, Bryan, and four children. She believes wholeheartedly that your best investment is always your OWN education.

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